THINKING MU

2024
Interiorismo
Interior
Cedinox
Destacado

Mutant shop that reinvents itself every week.

THE STUDY: PPT INTERIORISMO

Thinking Mu 02. cambiojpg
Photography by Enric Badrinas

PPT Interiorismo is located in Barcelona and led by Helena Puig, who works in close cooperation with other creative disciplines, to give form and content to commercial stores, homes and business sites with an inspiring contemporary character. They develop brand conceptual design, marketing applied to space with the aim of giving voice to their clients’ values.

Their values are sustainability and common sense, so they try to work with national manufacturers whenever possible.

PPT-logo

 

THE CLIENT: THINKING MU

Thinking Mu is a Barcelona-based sustainable fashion brand that has positioned itself as a pioneer in conscious and ethical design. Founded with a vision to transform the way garments are produced and consumed, Thinking Mu uses sustainable materials, such as organic cotton, Tencel and recycled fibres, which contribute to reducing the use of chemicals and the environmental impact.

The brand's philosophy focuses on creating durable and timeless pieces, designed to have a long life and avoid the over-consumption typical of fast fashion. Thinking Mu also innovates in its production through low-impact processes such as vegetable dyes, water-saving techniques and collaboration with local workshops. With a unique style that blends contemporary and natural, the brand has become a reference for those looking for fashion options that respect the planet.

THE PROJECT

This small mutant shop is conceived as a pop-up that reinvents itself weekly. They  display products in a futuristic atmosphere based on basic colours which are part of their visual identity.

The store's design maximises the use of space, with a large high shelf and versatile racks that allow for quick changes in product display. This small enclave reflects Thinking Mu's key values: to offer quality, ethical and sustainable fashion, while tackling the big challenges of the fashion industry. With their innovative approach and strong commitment to sustainability, Thinking Mu strives to carve out a niche for themselves, combining style, creativity and responsibility.

THE STAINLESS STEEL

AISI 304 stainless steel in a vibrated finish has been selected for the key elements of the design, the high shelving and the mobile structures that allow maximum use of space and facilitate constant changes. The material provides the futuristic and casual touch that reflects this brand's philosophy.